Throughout the day and over time, natural oils, dirt, and pollution build up on your outer skin layer. These impurities can block pores and lead to inflammation, dull skin tone or blemishes. By cleansing your skin with a daily face wash, you help decrease these impurities and unclog pores during the first step in your skincare routine. Make sure to follow with a cleansing face toner to refresh, re-hydrate, and prep skin for your serums and moisturizers.